Gaining and Sustaining Competitive Advantage

4th Edition

Jay B. Barney
eISBN-13: 9780133793680

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Additional Book Details

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.

Sold By Prentice Hall
ISBNs 9780136120926, 013612092X, 0133793680, 9780133793680
Number of Pages 512
Edition 4th